Investment and Financing: Tintoremus Takes the Lead: When a Natural Dye Supplier Becomes a Brand

Spanish natural dye company Tintoremus has recently secured over €1 million in new funding. Unlike previous rounds that focused on B2B process optimization, this time the capital will go toward launching its own clothing brand, The Sttudio, and expanding into retail. The company plans to open its first permanent store in Madrid, with further expansion across regions over the next year. This marks a significant shift: a dye manufacturer stepping into fashion retail as a standalone brand.

From Supply Chain to Brand Frontline

Tintoremus is not a traditional fashion brand. Its core competency lies in developing natural dyeing technologies based on plant and mineral sources, supplying sustainable dye solutions to external apparel brands. Now, it is moving directly into the consumer market-a notable example of what could be called "brand-forward" supply chains.

Historically, most sustainable material companies have operated behind the scenes, serving giants like LVMH, Kering, and Inditex. In contrast, Tintoremus is taking a step forward, building an independent brand and establishing a direct dialogue with end consumers. This shift is not just about driving sales-it’s about reclaiming the narrative around dye technology.

By releasing ready-to-wear collections that showcase the full product lifecycle, Tintoremus can more clearly illustrate how natural dyeing influences color, texture, and style. This model parallels how brands like Allbirds and Pangaia introduced material innovation into consumer storytelling.

The Sttudio: Turning Color Into Cultural Dialogue

The Sttudio is not designed as a trend-driven or avant-garde label. Rather, it aims to educate through lifestyle. It emphasizes the organic evolution of color, the botanical sources of dyes, and the unique textures that come from natural processes. Clothing becomes a vessel for dye philosophy.

The brand's first collection was exhibited at trade shows and art spaces in late 2024. It was well received, gaining traction from buyers such as Taiwanese concept store Story. This early success directly contributed to the recent funding round.

Starting in April, The Sttudio will open its first flagship location in Madrid. The space is more than a store-it’s a brand lab. The shop will include interactive dye installations, plant origin displays, and creative color workshops. The goal is to make sustainable technology more tangible and emotionally accessible.

B2B to B2C: A Branding Challenge for Sustainable Innovators

Tintoremus’ key strength lies in stable dyeing technology and innovation. But consumers often lack the knowledge to assess dye techniques and may hesitate to pay a premium. This requires the brand to create a visual and tactile language that makes sustainability intuitive.

The brand addresses this by building a narrative system around color and texture. Color families are named after their botanical sources. Irregular color variations are framed not as defects but as expressions of natural beauty. The approach translates technical language into emotional storytelling, helping consumers connect with the science through lived experience.

Branding the Supply Chain: A Shift in Who Gets to Tell the Story

While Tintoremus is not the first green tech company to launch its own brand, it is one of the first to do so within the dye segment. More than a commercial experiment, this move is a signal: as consumers demand immersive, co-creative sustainable experiences, upstream innovators must become storytellers themselves.

This is no longer just a matter of B2B efficiency-it’s about building trust in B2C. Tintoremus’ brand initiative may serve as a reference point for others in the sustainable supply chain world, pointing to a future where even factories participate in brand identity and consumer culture.